Had a great time at our media launch for Madden NFL 11, on Monday August 9th. It took place in New Orleans on the eve of the release of the game. We had a special VIP area which several PS3 kiosks running Madden on them. While I was playing a game I was impromptu interviewed by a local television station. I talked about our major feature, GameFlow, and answered a few other questions like who the highest rated team was in Madden.

Down below in the street, GameSpot had tents set up where people could get their first hands on Madden NFL 11. There was also a stage with a band playing. People were playing games trying to win Madden Gras t-shirts.

In the afternoon, it was my turn to get interviewed by our live USTREAM coverage of the event. There is a video of the recording and my part starts at 02:35:00. I gave a “shout out” to the server team back in Orlando who was still hard at work trying to make sure our servers wouldn’t melt down on launch night. I talked about various features on our server driven features and that was it. It went pretty quick, but I had a fun time doing it. Would love to start doing more media events like this in the future.

After a late lunch, the floats arrived and we got on board the last one in line. The football player guests we had, Marcus Allen, Deuce McAllister, and Marshall Faulk, were in the lead float. We rode on the float for several blocks, down Bourbon street, ending up in Jackson Square, where another huge stage had been constructed. The floats were loaded with boxes full of t-shirts, beads, cups, and koozies. We threw them out to the crowd as we rode down the parade route. It was awesome. Phillip Holt, the General Manager for EA – Tiburon said it best, “Riding a float and throwing beads down Bourbon Street needs to make your bucket list.”

Thanks to Seth Christie for the first photo above of all of us on the float handing out beads.