New President of EA Sports

Vacation Bible School is getting more stressful for Jennifer as they keep adding more and more kids. They are now over 400 kids and the crafts she’s in charge of are going fast. She doesn’t want to get into a position where she has to tell one of the kids that there isn’t enough supplies for them.

Today it was announced that Peter Moore is now President of EA Sports. Recently Electronic Arts split into four separate labels or brands: EA Sports, EA Games, EA Casual, and The Sims. Each label will have a president who reports directly to the CEO of the company, John Riccitiello. EA Sports was the only label which didn’t have a president. Peter Moore comes from Microsoft where he was head of marketing for the Xbox. It’s good that John Riccitiello recognized that we needed someone from the outside to give us a different perspective on how to take our games into the next decade of gaming. I’m closing in on my seventh year at EA and it’s been pretty much the same thing: each year there is a packaged good that we sell: Madden 2002, 2003, 2004, 2005, 2006, etc. How long can that be sustained? Are there better methods? Hopefully Peter Moore can help guide us in the right direction. It will now be interesting to see if this changes how the reporting structure works between studios. We’ll have to wait and see.

Today was another softball game this time against the QA department. We ended up losing 13-3. We were leading after 1 inning, 2-0, but after that our bats went away and they started getting in the runs. I went 1-2 with an RBI for hitting. They were playing with a “rover” in the outfield. I was able to plunk it right between the gap in the outfielders, but beyond the reach of the rover.

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